The Formal Background Stuff


About Stoll Sports Strategies

Stoll Sports Strategies, LLC is a boutique consulting firm dedicated to propelling your organization through the power of sport.


Professional Background

  • Principal of Stoll Sports Strategies, LLC
  • Current and recent projects include revamping research and education for the National Association of Sports Commissions, the professional association for the sports and events tourism industry, and a consumer market research analysis for Discover Puerto Rico
  • Worked on the operations team for the PGA of America during the 2008 Ryder Cup (Valhalla Golf Club) and two Senior PGA Championships
  • Launched the Greater Grand Junction Sports Commission in 2013 and served as the organization’s first executive director for five years
  • The GGJSC is the first known sports commission to be born out of a university
  • Voted a “Destination to Watch” in 2015 by SportsEvents Magazine
  • Successfully led a lodging tax campaign in 2018 resulting in sustainable funding for the sports commission

Academic Background

  • Doctor of Philosophy degree from Troy University (Troy, AL) in Sport Management (Dissertation: Sport Tourism Entity Desired Outcomes and Processes)
  • Master of Science degree from the University of Louisville (Louisville, KY) in Sport Administration
  • Bachelor of Arts degree from Colorado Mesa University (Grand Junction, CO) in Sport and Fitness Management
  • Adjunct faculty member in Colorado Mesa University’s Sport Management Program teaching Sport Operations

Publications and Presentations

  • Jennifer has authored several academic and professional publications including text book chapters, scholarly journal articles and industry publications
  • Her publication topics include transformational leadership, volunteerism, public and private consumption benefits, sport tourism and other sport-related topics
  • Jennifer speaks on a variety of sport-related topics including event management, local politics, sports and event tourism, leadership and others
  • Examples of presentations include Grand Valley Leadership Academy, NASC Annual Symposium, CMU Business Ethics Panel, NASC Women’s Summit, Sportology Conference, and academic guest lecture presentations, among others

Awards and Accolades

  • 2018 Connect Sports “Game Changer” awardee
  • 2018 MtnTown Magazine “Women Who Rock the Rockies” designee
  • Summa Cum Laude graduate during undergraduate, graduate and doctoral academic programs

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